Its 1984 and Nike owns 17% of the Sports Shoe market. Converse owns 56% and Adidas comes in somewhere in between. “Air” is about the unbelievable game changing relationship that was born between Nike and NBA Super Star Michael Jordan.
This moving story follows the career-defining gamble of an unconventional Marketing Team with everything on the line and the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.
You definitely get an inside look at what negotiations looked like and what it took to win Michael Jordan.
“Air” is definitely worth a look.
This is a 5 Star Movie!!